Join Our Affiliate Program

Join the Lucky Stars affiliate programme and partner with us to grow your revenue while delivering a trusted UK-facing casino and sports experience to your audience. We work with publishers, streamers, content creators and marketing partners who want a straightforward, transparent partnership built around clear reporting and reliable support. Together we focus on sustainable player value and long-term growth.

Programme purpose

Our affiliate programme is designed to turn qualified traffic into lasting customers through fair commercial terms and robust tracking. We aim to provide partners with practical tools and a simple onboarding route so you can focus on promotion and audience engagement while we handle operations, payments and regulatory compliance.

Partnership benefits

As a partner you’ll receive a tailored approach that reflects your audience and channels. Benefits include personalised account management, regular performance reviews, access to UK-localised creatives and landing pages, and promotional materials optimised for conversion. We support a wide range of partner types, from comparison sites to streamers and social media publishers.

Commission structure

We offer flexible commercial models to suit different traffic profiles - examples include revenue-share, CPA and hybrid arrangements. Specific terms are agreed individually so they reflect traffic quality and long-term performance. Payout schedules and payment methods are transparent and discussed during recruitment, with clear invoicing and scheduled settlements.

Tracking and reporting

Our tracking is reliable and transparent. Partners get access to a secure reporting dashboard that provides click-level tracking, player activity summaries and conversion metrics. Monthly performance statements and breakdowns are available, and we’re happy to review data together to ensure attribution is accurate and disputes are resolved quickly.

Marketing tools and support

We supply a library of creatives including banners, pre-made landing pages and tracking links that are tailored to UK audiences. Our team helps with localisation, tag implementation and campaign testing to improve performance. Technical support and creative refreshes are provided to keep campaigns current and compliant with UK advertising standards.

Long-term cooperation

We build partnerships with a view to longevity. That means regular check-ins, seasonal planning, and flexible commercial updates as performance scales. Our affiliate managers work closely with partners to identify new opportunities and adjust strategies. If you’re ready to explore a partnership, get in touch and we’ll discuss how LuckyStars can fit into your marketing mix.